Strategic Brand Building Models
Build a strong foundation, accelerate market traction and lead your category.
BRAND ESSENTIAL
BUILD THE FOUNDATION
Duration4 – 6 Weeks
Clarity. Define. Differentiate.
Create a clear, differentiated and market-ready brand with a strong foundation.
✓Brand Purpose, Vision, Mission & Values
✓Target Audience & Customer Personas
✓Positioning & Differentiation
✓Competitive Mapping
✓Brand Story, Tagline & Messaging
✓Brand Identity Direction (logo, colours, typography)
✓Brand Architecture (product / service hierarchy)
✓Basic Brand Guidelines
✓Launch Readiness Roadmap
₹1.50 – 2.50 LakhGet your brand started with clarity. • Build a strong foundation for a winning launch.
BRAND ACCELERATE
BUILD MARKET TRACTION
Duration8 – 12 Weeks
Engage. Activate. Grow.
Take the established brand into the market and accelerate awareness, customer acquisition and revenue.
✓Everything in Brand Essential
✓Go-to-Market (GTM) Strategy
✓Market & Territory Prioritisation
✓Channel Strategy (distributors, retail, digital, etc.)
✓90/180-day Campaign Roadmap
✓Digital & Content Strategy
✓Lead Generation & Acquisition Funnels
✓Sales Enablement (pitch decks, brochures, sales stories)
✓Partnership & Co-marketing Strategy
✓Brand Activation (events, sampling, experiences)
✓Performance Marketing Framework
✓Marketing & Sales KPI Dashboard
✓Monthly Growth Review
₹3.50 – 6.00 LakhBuild visibility and get customers. • Accelerate your brand’s growth and revenue.
BRAND LEADERSHIP
BUILD CATEGORY LEADERSHIP
Duration3 – 6 Months
Influence. Dominate. Sustain.
Establish the brand as a market leader, authority and long-term category player.
✓Everything in Brand Accelerate
✓Category Creation & Leadership Strategy
✓Thought Leadership (founder / brand authority)
✓Market Dominance Strategy
✓National / International Expansion
✓PR & Reputation Management
✓Strategic Partnerships & Ecosystem Development
✓Customer Loyalty & Advocacy Programs
✓Innovation & New Product Strategy
✓Community Building
✓Brand Equity Program
✓Brand Governance
✓Leadership Dashboard & Quarterly Planning
₹7.50 – 15.00 Lakh+Scale with strategic depth. • Strengthen market position and influence. • Be the category defining brand.